Brand Assets
Download, copy, and deploy anywhere. Last updated April 14, 2026.
Primary Logo
Primary Lockup (on navy)
SVG • White wordmark + gold mark • Use on dark backgrounds
Primary Lockup (on white)
SVG • Navy wordmark + gold mark • Use on light backgrounds
Icon Only (favicon, app icon, profile pics)
App Icon / Favicon
SVG + PNG • 512×512 rounded corners • Use as app icon or favicon
Social Avatar (circular)
SVG + PNG • 400×400 • Twitter/X, Instagram, LinkedIn, TikTok
Colors
Gold Light (Highlights)
#E8C96D
White (Text on dark)
#FFFFFF
Typography
CLUTCH
Oswald Bold — primary wordmark & headings (Google Fonts, free)
Your reps fumbled 3 closes today.
Syne 800 — hero headlines (Google Fonts, free)
Upload a call. Get a scorecard showing exactly where reps went off-script, what it cost you, and the drill that fixes it.
DM Sans 400-700 — body copy (Google Fonts, free)
Usage Guidelines
Do
- Use the primary lockup wherever navy background is available
- Use the light version on white/light backgrounds only
- Give the mark equal padding on all sides (height of the circle)
- Use SVG whenever possible (scales to any size without quality loss)
- Use PNG at 512+ pixels for platforms that don't accept SVG
Don't
- Change the colors, proportions, or add effects (shadows, gradients, glows)
- Stretch or distort the mark
- Put the logo on busy photos without proper contrast
- Recreate or redraw — always use the official files
- Use old bar-chart logo (deprecated 2026-04-14)
